• Selected the color palette for a large apartment complex. The exterior colors were the same throughout the complex, but the door colors changed from building to building.
  • Created the color palette for the exterior of a shopping mall
  • A hotel exterior was in the early stages of being painted. The colors were not quite on-brand and too glossy. I was brought in to quickly identify and correct the problem so that the painter could proceed.
  • Created an extremely complex color convention for an agricultural chemical company with hundreds of products. Each tier of products had it’s own color palette, while the individual products needed to communicated their desired effects (death, growth, hydration, etc.)
  • Created color palettes for offices, tasting rooms, coffee shops, retail stores.
  • Designed hundreds of logos and brands (saranelson.com/branding)
  • Designed hundreds of packages, especially for luxury wine and craft beverages (saranelson.com/wine_label_design)
  • Color palettes for home interiors and exterior renovations.