About Sara

As an experienced graphic designer, package designer and color expert, Sara Nelson stays informed of color trends and forecasts. Her recommendations are informed by competitor’s products, price point, target audience, and shelf appeal. She has worked extensively with clients in agriculture, winemaking, healthcare and aesthetics.
She has selected or recommended color palettes for hundreds brands and their packaging, homes, apartment complexes, hotels and malls. Prior to photoshoots, Sara recommends colors that will look good on the individuals being photographed and then selects garments that are flattering to their coloring and appropriate to the situation.